The Science of Journalism
If I Had My Way

 

One Man's Opinion -- for what it's worth

To:       Dan Conover - dan@danconover.com

Cc:       Ken Doctor - kdoctor@gmail.com

Cc:       Mathew Ingram - mathew@gigaom.com

Cc:       Tim J. McGuire - (Address unknown, please forward)

Cc:       Jeff Jarvis - jeff@buzzmachine.com

Cc:       Jay Rosen - jr3@nyu.edu

Cc:       Dean Starkman - dean@deanstarkman.com

Cc:       Clay Shirky - (Address unknown, please forward)

Cc:       Dave Carr - carr@nytimes.com

Cc:       Doc Searls - dsearls@cyber.law.harvard.edu

Cc:       Dave Winer - dave.winer@gmail.com

Cc:       Glenn Greenwald - GGreenwald@salon.com

Cc:       Paul Krugman - (Address unknown, please forward)

Cc:       Bill Domhoff - domhoff@ucsc.edu

From:  Doug Skoglund - skoglund@pdmsb.com

Date:   Friday, Jun 08, 2012

Subject: My Way LXXXVII - Semantic Economy??

Welcome, Dan Conover, to my little group. I found you   through a Mathew Ingram post, "What happens when a newspaper is just another digital voice?" -- and I quote:

That's the problem in a nutshell: once your newspaper has been stripped of the magic of print -- the same magic that makes you far more appealing to advertisers than the amount of time spent with your medium would seem to indicate -- you become just another digital voice among thousands or even millions of other voices. Then you are no different from the Huffington Post, or Buzzfeed, or a Twitter-driven news source such as News.me or Prismatic. In fact, you could actually be seen as worse in some ways, because you are a single voice.

What is the solution to this problem? If, as newspaper consultant and digital-media veteran Dan Conover said recently, newspapers have to confront the problem of costs head-on -- and stop printing if that is the only avenue that will work -- then they must make both the print experience and the digital-only version as unique as possible, and focus on the elements that make those two different mediums powerful in their own right. Simply hoping that everyone will implement paywalls and return the information age to the days of print-based scarcity, as David Simon seems to be recommending, is not a long-term solution.

Right on, Dan Conover, right on -- focus on the elements -- one hell-of-a good starting place -- but nowhere near enough to find solutions.

But you have something all the others lack -- and that is purpose, with goals -- you have your Semantic Economy. Now, I'm not certain that I understand   the precise details, and I don't have to, at this point in time, because you have to go through my goal to get to yours. I just want to save Journalism as a very important part of our democracy and the gatekeeper that is preventing science (my field) from doing it's job for the same democracy.

In your post, "Sustainable quality," you wrote:

Here's the important takeaway, and it's something I've been writing about for years and will keep touting until it happens: There is no bright future for journalism on the cheap. The answer to our current glut of junk info cannot be more junk info, and the reason that more companies should be moving toward a sustainable model of less frequent, higher-quality print publication paired with efficient digital-first journalism is because (for some of them) it's the only practical option available today that includes the words "quality" and "sustainable."

And, you go on to write:

.. I alternate between varying flavors of despair and annoyance.

Despair, because short-sighted policies like those described by Thevenot are the industry standard, not the exception, regardless of the technology. The digitial tools at our disposal today could have been used to increase quality, build new relationships and increase credibility. Instead, media companies routinely view new technologies as nothing more than new ways to cut staff costs. That's because they're clear-cutting their last forest, not planting new trees for the future. Instead of growing a business that can support quality journalism, they're scaling back quality to match their expected earnings.

Annoyance, because it absolutely doesn't have to be this way.

So if you're a news executive (or some 22nd century digital archaeologist, searching for answers as to why and how journalism failed in America), and you stumble across this post, let me offer you a simple set of instructions for creating a sustainable system for quality journalism given the tools available today (while I work on trying to build new ones).

Wow -- talk about frustration!!

So, let me suggest that you, Mr. Dan, spend more time learning about the present tools so that you can productively supervise the professional tool builders while they do their job.

Obviously, Dan, you can read some of my previous writings through the Archive listings at the end of this post -- and I would be happy to answer  any questions you may have. I have no links because I am plowing new ground myself. My primary justification is a working knowledge of The Scientific Process and it's application to Problem Solving -- the basis of 60+ years as an engineer turned programmer.

To be continued (I Hope)

Doug Skoglund skoglund@pdmsb.com

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