The Science of Journalism

If I Had My Way
One Man's Opinion -- for what it's worth.


To: Ken Doctor - kdoctor@gmail.com

From: Doug Skoglund - skoglund@pdmsb.com

Date: 18 Jan 2015 08:00 am CST

Subject: 2015003 - Digital First Media...

Interesting post - thanks; however, I am more concerned about solving the problem that the News industry is facing. It is all very, very simple - but, you have to change your thinking process.

The microcomputer was introduced in the 70's and IBM introduced the Personal Computer, getting involved with Microsoft in the 80's. The Internet was a product of the 90's. I bought my first microcomputer, a Radio Shack TRS-80 Model II in December 1980, the month after Ronald Reagan won election.

So, lets allow that the age of the Personal Computer/Internet combo is 35 years old this year. The first 15 years were very productive; however, the "Problem" got started around the mid 90's -- when Microsoft got involved with the DOJ.

Judge Thomas Penfield Jackson was right on the money when he decided that Microsoft should be broken into two companies, Operating Systems and Applications. Unfortunately, the good judge was overturned on the split and another judge was assigned that accepted a Bush DOJ compromise with Microsoft.

The point of all this is to acknowledge that the world was about to be "run by computer." After 35 years, can anybody question that assumption??

The problem today is the computer, that is running the world, was programmed by a college drop-out -- Bill Gates and companies. You might say, "Bill Gates turned the most valuable tool ever developed into a magnificent toy." 

The solution requires the reprogramming of those computers -- fixing Microsoft or working around them if necessary.

The news industry is in trouble because the present computers are programmed for the benefit of the Computer Industry -- not the News Industry. Which, of course, means that "The Newsonomics of Computer Programming" must be written by a news expert. You either program it yourself (with help) or you force Microsoft to do it for you.

Obviously, there is a lot more to be written; however, I don't intend to waste my time without an interested reader -- one who can reach the critical people.

Are you that person??

To be continued (I really hope) 

Doug Skoglund skoglund@pdmsb.com

I don't provide for comments since that is a system designed to control the communication process -- I do provide an e-mail address!! (Please put a [MYWAY] in your title to get my attention).

BTW, I am working on a replacement system -- and I sure could use some help.

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