The Science of Journalism

If I Had My Way
One Man's Opinion -- for what it's worth.


To: Mathew Ingram - mathew@gigaom.com

Cc: Margaret Sullivan - public@nytimes.com

From: Doug Skoglund - skoglund@pdmsb.com

Date: 10 Oct 2014 00:00 am CDT

Subject: 2014028 - What's Your Purpose??

Serve People or Make Money??

You Can't Do Both!!!!

Oh, You can Make Some Money under a serve people purpose -- you have to -- to simply exist.

However, to make Real Money you have to stop serving and begin stealing -- you become a gambler -- win some, loose some. Your primary effort is devoted to winning vs. loosing. Not what people want or need -- but, what will people gamble on.

Unfortunately, the Real Money people are short lived -- win a pot and get out -- because the business will crash (AKA: The bubble will burst) leaving a lot of disappointed customers.

The problem is a conflict over the education of the consumer -- Big Money abhors an educated consumer. An educated consumer is a wise consumer -- one that understands all this BS.

One way or another, you people in the media are educating the consumer; however, your quest for Big Money is destructive to your long term survival. 

And 20 years on the wrong track has been very costly -- for the majority. Isn't it about time to consider the alternative --

Change Your Primary Purpose??

To be continued (I really hope) 

Doug Skoglund skoglund@pdmsb.com

I don't provide for comments since that is a system designed to control the communication process -- I do provide an e-mail address!! (Please put a [MYWAY] in your title to get my attention).

BTW, I am working on a replacement system.

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