The Science of Journalism

If I Had My Way
One Man's Opinion -- for what it's worth.


To: Margaret Sullivan - public@nytimes.com

Cc: Doug Skoglund - skoglund@turbousa.com

From: Doug Skoglund - skoglund@pdmsb.com

Date: 15 Jun 2014 06:00 am CDT

Subject: 2014015 - It's All About Egos!!

You wrote, "A Paper Boat Navigating a Digital Sea", a nice post that ended with the  following paragraph:

In order to thrive, The Times needs radical change at an accelerated pace. At a company so heavily reliant on print for revenue and on digital for the future, that won't be easy. But it's crucial, because for readers what's essential is Times journalism - not its form but its survival.

I am not going to argue with that paragraph, per se; however, the New York Times is leading the way down the wrong road (sea, if you will) and your overblown egos have gotten you all tied up in knots (Nots).

You have completely misdiagnosed the situation and, consequently, the problem.

1.) You are loosing revenue because you gave it to Google (more like allowed them to take "candy from a baby"). You could easily take back much of the loss - if you would forget your ego and start discussing alternatives.

2.) You completely miss-understood the technical revolution we have witnessed.

3.) The digital computer was developed during WWII, which means that you probably entered the digital era when you traded in your typewriters.

4.) The micro-computer was introduced in the '70s.

5.) IBM, the dominant computer producer at the time, introduced the Personal Computer in the early '80s, and was the driving force until the split with Microsoft.

6.) Microsoft bumped heads with the DOJ over it's strategy concerning the Netscape browser. They lost control of the browser, and the Internet; but, continued to dominate the Desktop.

7.) We lost the Personal Computer and gained an Intrusive Personal Spy masquerading as an entertainment device.

8.) We have also lost the Two-Way communication capability in order to support the media's overblown ego.

9.) If you would start thinking about the Personal Computer and the Internet as the perfect tool for International Two-Way communication, you would see the future for the NYT in an entirely different light -- can you afford to continue to ignore my messages?????

To be continued (I hope) 

Doug Skoglund skoglund@pdmsb.com

I don't provide for comments since that is a system designed to control the communication process -- I do provide an e-mail address!! (Please put a [MYWAY] in your title to get my attention)

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