The Science of Journalism

If I Had My Way
One Man's Opinion -- for what it's worth.

To: John Gruber -

From: Doug Skoglund -

Date: 05 Feb 2014 00:00 am CST

Subject: 2014004 - Daring Fireball??

Your piece on Microsoft. Past and Future was quite good, all things considered. You wrote: (emphasis mine)

Cloud computing is one potential path forward. The cloud is nascent, like the PC industry of 1980. In 30 years we'll look back at our networked infrastructure of today and laugh, wondering how we got a damn thing done. The world is in need of high-quality, reliable, developer-friendly, trustworthy, privacy-guarding cloud computing platforms. Apple and Google each have glaring (and glaringly different) holes among that list of adjectives.

Satya Nadella needs to find Microsoft's new "a computer on every desk and in every home running Microsoft software". Here's my stab at it: Microsoft services, sending data to and from every networked device in the world.

The next ubiquity isn't running on every device, it's talking to every device.

Close -- but, no cigar -- Cloud computing will be a dead issue -- IF, Satya Nadella can be convinced of a far better approach.

A Database Server on every desk and in every home running Microsoft Middleware and App store applications -- sending data to and from every networked device in the world.

Search will be dead since Bing will be converted to serve as a master database for all published content -- thus giving publishers full control over their advertising. Publishers will all convert to subscription for database access. Journalists will become teachers through heavy emphasis on discussion.

The database part is up and running -- -- and I am working on the server part, a good place for Microsoft to take over.

Doug Skoglund

To be continued (I hope) 

I don't provide for comments since that is a system designed to control the communication process -- I do provide an e-mail address!! (Please put a [MYWAY] in your title to get my attention)

Thanks for your time,

Doug Skoglund

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