The Science of Journalism

If I Had My Way
One Man's Opinion -- for what it's worth.

To: Margaret Sullivan -

Cc: Doc Searls -

From: Doug Skoglund -

Date: 19 Sep 2015 03:00 pm CDT

Subject: 2015032 - Let's talk about Ad Blocking...

Please note: I copy Doc Searls as my favorite hypocritical writer -- he just posted #5 in a series of posts about Ad Blocking -- none of which really dealt with the real problem IMHO. Here is a link to his site

First of all -- The Media deserves a lot of credit for an awful lot of success over the years -- at very little cost to the consumer -- what with News Papers, Magazines, Radio, and Television. All financed by Advertising.

However, they really screwed up with the development of the Personal Computer and the Internet. I am referring to their "Watch Dog" responsibility -- and as a matter of fact, they became a big part of the problem. If they had done their job properly, they would have gotten the government involved in the 70's and 80's. Instead, when the government got into the act in the 90's they failed again-- and we ended up with the Browser -- the absolutely worst development ever.

Obviously, my previous statements will get some reaction meant to defend all the mistakes the Media has made and are making to this very date -- so let me outline a specific example the Media is ignoring, completely.

Margaret, you post a column that appears to carry some advertising, while you also post a Journal that appears to be ad free. As Public Editor you undoubtedly receive a lot of email responses.

The question should be: How many ads are being blocked by your failure to post all your writings like your column??

And the next question: How many ads are being blocked by the necessity of readers to reply via email??

And the next question: How many ads are being blocked by other writers failing to accept reader responses??

My point is that the failure of writers to interact with readers, under a proper business model, are blocking more than enough ads to finance the entire operation.

If the New York Times is having difficulty securing enough revenue, why not fix your business model?? 

You own the content -- use it properly!!!!

To be continued (of course)

Doug Skoglund

I don't provide for comments since that is a system designed to control the communication process -- I do provide an e-mail address!! (Please put a [MYWAY] in your title to get my attention).

BTW, I am working on a replacement system -- and I sure could use some help.

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