The Science of Journalism

If I Had My Way
One Man's Opinion -- for what it's worth.


To: Emily Bell - ebell@columbia.edu

Cc: Doug Skoglund - skoglund@turbousa.com

From: Doug Skoglund - skoglund@pdmsb.com

Date: 16 Feb 2015 10:00 pm CST

Subject: 2015006 - Wake Up, Ms. Bell...

Start selling what you have -- semi-authentic opinions -- some newsworthy, some entertaining, some helpful and some -- a waste of time.

Your post about Brian Williams could get a lot more meaningful traffic if you used it to fuel a seminar type discussion.

That, coupled with some other important changes could put the news companies back into business for the 21st century.

Let's talk -- email for now -- until I can prepare a demo.

To be continued (I really hope) 

Doug Skoglund skoglund@pdmsb.com

I don't provide for comments since that is a system designed to control the communication process -- I do provide an e-mail address!! (Please put a [MYWAY] in your title to get my attention).

BTW, I am working on a replacement system -- and I sure could use some help.

This page posted at http://ifihadmyway.com/2015006.htm

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